E-co Clothing: Where conscientious living meets fashion
E-co Clothing is the brainchild of fashion designer, Stephen Prince. It was his ambition to create a range of clothing for men and women that would look and feel good whilst employing processes which are least harmful to the environment and have a social conscience.
My brief was to develop the branding for the company which would reflect it’s ethos and style which then could be applied to printed materials, such as the catalogue, headed paper and business cards, and online publishing. I took my inspiration from Stephen’s clothing range and looked to his garment’s palette of colours and elegant, subtle style.
The Spring/Summer 2007 catalogue has just been launched and has been printed on recycled paper with vegetable inks (of course). It is a sleek and elegant design and I am more than happy with the final design.The photographs are very cool and casual, the page copy is easy to read and the structure of the ordering process and necessary information is concise. These designs have also been applied to the website, where customers can browse the collection and order directly online.
It has been interesting to work with a fashion designer and to get an insight into a different creative arena and to watch the business grow from conception through to sale. I have enjoyed ‘being there at the start’ and building up a relationship with the client when they were taking the exciting steps of launching a new company and sharing their ideas with a new audience. I look forward to watching, and hopefully contributing to, the brand develop as the company grows.
