Website for an imported bottled beer competing in the sub 5% abv market with sol, corona etc.
This website is to be primarily a marketing tool but other aims and objectives include:
- to hold people on the site
- to create relationship with consumer
- to make the brand cool with target audience of 18-40, probably male, C3′s
- to demonstrate understanding of current youth concepts, ideas and issues
- to be built around themes of music and party/music/good time culture
Created in Flash the Bravara website provides a unique and rich experience for the young target audience. It incorporates an interactive jukebox, a photo gallery, a registration and login system, a local retailer search and a online competition. Some of these features make use of a database which stores information securely for the client to browse via the online CMS (content management system).
Bravara Info page