I started in an internal innovation lab, moved into proposition design as it became clear the best ideas die without a viable business case, and most recently led design for a wealth lab exploring how cautious savers become confident investors. Eight years in, the thread running through all of it is the same: evidence first, then design, then the hard job of making the case fundable.

I’m looking for a senior IC role where I can work at proposition level and still ship — somewhere the trade-offs get discussed honestly, not smoothed over in a deck.

Outside of work I’m still the person who reads the terms and conditions.