I make the customer’s case to the people building the product.

I started out when "multimedia designer" was a plausible job title and mobile phones could barely render a greeting card. I did it anyway — animated content for Hallmark, then years freelance for anyone who'd have me, then Moonpig, where I ended up as Head of UX, building the research practice and the design team behind an awful lot of birthday cards.

The thread through all of it is arguing for the customer in rooms where the customer isn't. That was a card customisation tool people used on a phone before phones were ready for it; at Lloyds it was a premier service worth defending properly, and helping someone make their first ever investment without frightening them off it. The products have nothing in common. The argument barely changes: evidence first, then design, then the hard job of making the case fundable.

I'm looking for a design challenge, based in London. Sector matters less to me than whether the problem is real and whether the trade-offs get discussed honestly rather than smoothed over in a deck. I've led teams, and I've been happiest doing the work — it's the work I'm after.

Off the clock I ride in circles at Herne Hill Velodrome, where I'm quick for my age, and run when the track's shut. I cook vegan — improving. A highly excitable springer spaniel requires the green parts of south-east London walked daily, at speed. I'm good at committing to things and reliably bad at contributing to group chats.