Edward Hill

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Spending Insights

SHIPPED · ALL LBG BRANDS

Defined the zero-setup category system and 38-feature roadmap for a money-management feature now live for millions of customers across Lloyds, Halifax and Bank of Scotland.

Product definition

PFM

2021–22 → live

Premier

LAUNCHED · MASS AFFLUENT PROPOSITION

Two years of proposition, service and experience design that took a new banking tier from market diagnosis to launch — including one evidenced fix that drove double-digit uplifts in conversion and sales.

Proposition design

Service design

2023–25

Savers to Investors

IN DELIVERY · MVP 2026

Authored the design brief and behaviour-change strategy helping 1.6 million cash-heavy savers take a confident first step into investing.

Design leadership

Wealth

2025–26

Travel Ecosystem

NORTH STAR · NOW ENTERING DELIVERY

A 9-week discovery sprint and 2030 vision for the bank as the financial layer of travel — AI-agent orchestration included — that initiated new delivery projects on the 2026 roadmap.

Strategy

AI & ecosystems

2025

38-million-customer bank · Shipped across 3 brands · Service blueprint to production UI · Evidence-led: research, data, and honest trade-offs in every project